Content is core

Many marketers will tell you content is king, but I believe content is core. Effective marketing is impossible without great content, and that’s why content should be at the core of any – and every – marketing strategy.

Consider the following types of marketing:

  • Social media: Content strategy comes first, and social media amplifies it.
  • SEO: Search engine algorithms favor websites with high quality, unique and consistent content.
  • PR: Successful PR strategies address issues readers care about, not their business.
  • PPC: For PPC to work, you need great content behind it.
  • Inbound marketing: Content is key to driving inbound traffic and leads.

It takes a long time to build a relationship with an audience, especially when thousands of messages bombard consumers every day. To cut through the clutter, brands must ask themselves two questions:

  1. Who is your specific audience?
  2. What differentiated story can you tell that will resonate with your audience?

If you’re ready to take your content strategy from average to exceptional, let’s get to work!